Launched in Veneto, Italy by Serena Novello, PROVINCIA explores the possibility of translating hyper-local codes to new, universal standards. Clichés are investigated and adapted to the fluidity of today’s planet – beyond genders and impermanence, these handmade garments aim for timeless elegance and environmental responsibility.
Any nostalgia encountered throughout the creation of these clothes serves as further inspiration to extend the life cycle of materials and ideas.
